Trackwork - Automotive Events
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CASE STUDY

The British International Motor Show 2004/6

After a fierce competitor tendering process, TAE were the chosen contractor to conceptualise, design, build and operate the driving activity for Britain's most prestigious automotive exhibition. TAE sourced or designed and manufactured all the equipment used to construct the test drive circuit. A drive booking system linked to a data capture process was also produced for the event.

TAE also provided event management, staff product trained co-drivers and safety marshals.

After both the inaugural event at the NEC in 2004 and subsequently at ExCeL in 2006, literally thousands of incident free test drives have been completed.

Taster Test Drive at the Motor Show is recognised as a highly cost effective way of reaching prospects new to the participating manufacturers.

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